I’m Alissa Vreeland, founder of Root Collective, somatic psychotherapist, and community builder.

I created the original Root Collective in Sarasota, FL to give women a place to come as they were, reconnect with themselves, and build relationships over time. Somatic movement, creative workshops, and small-group gatherings gave women different ways into the community. Building the membership meant thinking through how those experiences worked together, from the moment someone walked in alone to the moment she felt surrounded by people cheering her on.

My work as a therapist shapes what I notice. I pay attention to what helps people feel at ease, what makes it easier to participate, and how trust develops in a group. As a founder, I learned to turn those observations into decisions about what to offer, how to welcome people, and what really goes into a healthy and profitable membership ecosystem.

That’s the work I bring to wellness founders through Root Collective. I help you get to the root of what makes a group of people feel like a true collective, then design a membership and a culture your team can bring to life every day and that your members can’t imagine leaving.